identify a place or event that you have never experienced before, something or some place that has your curiosity aroused about what goes on there, about what kind of experiences are available there and what kinds of people are to be found there reacting in interesting ways to the environment and its stimuli.
be clear about why you want to go there, what it is specifically that has you interested enough to experience and explore. This will be your purpose as a writer for this essay.
(you can write your real experience or just make a story!)