Respond to the following Issues for Review and Discussion
 3-13. Does McDonalds Corp. benefit from a low or high value of the dollar? Explain why.
3-18. Rank order the relative importance of Porters five forces in the business of operating a college or university.
3-36. What is the different between factors listed in an EFE Matrix versus critical success factors listed in a CPM? In which matrix is it particularly important to include specific, actionable factors? Why?