Principles of Marketing :https://resources.saylor.org/wwwresources/archived/site/textbooks/Principles%20of%20Marketing.pdf

After completing the assigned readings (Chapter 3: Consumer Behavior) answer the following discussion questions.
1.Outline the types of physical factors companies try to affect and how they go about it.
2. Describe the buying patterns women exhibit versus men.
3. What are some of the consumer lifestyle factors firms examine? Discuss why they are important.