Marketing Management
Student Name: [Insert Name]

ID Number: [Insert ID number]

Case Assignment | Wool+Aid | Question 1 [12 marks]

1. Critically evaluate how Wool+Aid creates value for customers throughout the consumer decision-making process. Relate your discussion to how consumer problems are being solved during the process.

[Insert answer here – 500 words +/- 10%]

Case Assignment | Wool+Aid | Question 2 [12 marks]

2. Considering Wool+Aid’s company vision, are they a good corporate citizen? Explain and justify your perspective.

[Insert answer here – 500 words +/- 10%]

References [6 marks]

[Insert reference list in APA 7th format]