USE YOUR OWN WORDS (AROUND 200 WORDS) TO ANSWER BELOW
AT LEAST ONE APA FORMAT REFERENCE, BE SPECIFIC RELATED TO MARKETING AREA

Discusses the importance of being nimble in all aspects of a firms operation “ that is, to be in
a position to be maximally flexible, adaptable, and speedy in response to change.
— Identify two firms in two different industries that you believe exhibit a nimble nature in
their operations.
— What specific evidence leads you to believe these firms are nimble, especially in their
channel and supply chain activities?