Use a janitorial service company for example, and please use US english. 

Develop a simple innovative framework for a business concept of your choice using the five (5) key questions (what, when, where, who, how). Next predict whether or not this strategy will require an incremental change or radical change. Provide support for your response.

Discuss three (3) ways that an organization could benefit using the search strategies of Zone 1 (Exploit), 
Zone 2 (Explore), 
Zone 3 (Reframing)
 Zone 4 (Co-evolution) to explore the best space for their innovative strategy. Provide support for your response.