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Discussion: Advertising in the Digital Age

Discussion: Advertising in the Digital Age

Please see attached for assignment details

Describe the message conveyed about its brand.
Is it consistent with the brands message throughout all of the media? How?
Did you learn anything new about the brand by looking at the different channels?
How does this view influence your perception of the brand?
How can you improve the brand’s messaging?
What would you change to promote the brand further?

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