Many companies conduct research on an ongoing basis to gather  consumer data and identify consumer trends. An example of an  organization that does this is the Pew Research Center. The Pew Research  Center conducts research on social trends, politics, media, the news,  global trends, and a variety of other topics.
Do the following:

Go to the Pew Research Center website at pewinternet.org and find an article that interests you. Include a link to the article in your summary.
Summarize the trends and consumer insights discussed in the article.
Discuss how a company might capitalize on the trend and insights discussed in the article.
Your discussion should be approximately 500 words or more.