3018THS – Destination Management (Trimester 2, 2022)
ASSESSMENT GUIDELINES
This information sheet provides guidelines for all three assessment
items (Destination Management Strategy Part A, Part B, & Part C),
which collectively form a formative assessment plan.
In groups of three (3), you are required to conduct an analysis for a destination and develop a
destination management strategy to develop and manage a target tourist market to the
destination. Groups must select one of the eight destinations listed below:
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Honolulu, Hawaii
London, UK
Singapore
Derby, Tasmania
Sunshine Coast, Queensland
Los Angeles, USA
The project should be undertaken from the standpoint of the regional Destination
Management Organisation (DMO), for example, the Hong Kong Tourism Board, Gold Coast
Tourism, etc.
Destination Management Strategy has three parts, which will collectively form a formative
assessment plan in the course:
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Part A Destination Analysis (Group Assignment) — 25% due on Friday, 2nd September
at 12pm (Week 6).
Part B Destination Management Plan (Individual 15% / Group 25%) – total 40% due
on Friday, 30th September at 12pm (Week 10).
Part C Stakeholder Engagement Plan and the Vodcast (Individual Assignment) — 35%
due on Friday, 14th October at 12pm (Week 12).
The above assessment items are described in detail on subsequent pages. Please also refer
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