1. Based on what you read in the article and concepts covered in chapter 3, explain what type of a resource and capability data analytics is. Which areas of the value chain benefit from data analytics the most?

 
2. How does data analytics help companies serve their customers’ needs? What kind of advantage does it provide to companies?

 
3.  Do you think data analytics creates a competitive advantage for companies? If so, how sustainable will such competitive advantage be?