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Cross-Selling and Promotional Opportunities

Cross-Selling and Promotional Opportunities

Example provided for this assignment. I only need the outline. The company chosen is Tesla
For your Key Assignment, you will research and follow your favorite brand or store. You will also choose a product to follow throughout this session. Each section will be worked on separately throughout the class.
 The required Key Assignment sections are the following:

Section I: Company and Brand Information
Section II: Product Pitch Script

This section will optimize the perfect pitch for selling your brand. Include features and benefits of the product.

Section III: Cross-Selling and Promotional Opportunities

This section will examine and recommend 2 complementing products for your brand, relevant to the customers lifestyle to build brand awareness and loyalty.
Develop 1 promotional campaign for selling these complementing products.

Section IV: The Product Promise and Guarantee

*EXAMPLE*

Company and Brand Information

Walmart
Product ONN. 32 720P HD LED  Roku Smart TV
Pitch “ The convent Smart TV
The cross-sale “ TV remotes, TV stands, and Wall mounts
The guarantee “ Walmart allow 90 Days and Manufacturer Warranty

Customer Satisfaction and Product Guarantee plan

Customer Satisfaction
Testimonials
Dissatisfied Customers
Product Guarantee
Walmart product return policy
Manufacturer policy

Salesperson Attitude / Pitching product

Salesperson attitude
How they sell the product
How they pitch the product
Cross-selling
Salesperson attitude on the cross-sell
What items they cross-sell
Restate topic and pitch

 *EXAMPLE*

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