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Consumer Recall

Consumer Recall

You assignment is to measure how well a nationally branded product is doing with regard to consumer recall, you will complete a study of your choice. Select a Branded product (target product) that is not geared toward a specific gender market.

State the Product & Brand
Create a 3-question survey that includes:

A gender question
A recall question
A Likert Scale Question on Recall
Survey 5 Males & 5 Females

Enter the results of your survey into SPSS file.
If you are engaging in research, be sure to cite the source(s) in APA format.

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