Assignment #3: Consumer Behavior Marketing
1. Identify your brand.
2. Identify your brand’s target market and their key characteristics.
3. AS the marketing director, which top 3 methods would you utilize in gathering information about your consumers? Explain each briefly.
4. List the cultural factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
5. List the social factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
6. List the personal factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
7. List the psychological factors that may affect your consumers’ purchase decision. (list at least 2 actual examples and explain.)
8. List the cultural factors that may affect your consumers’ purchase decision. (list at least 2 examples and explain.)
9. Apply the five stages in the decision process to your selection of a destination for your next vacation.
10. Identify some of the growing markets in the hospitality industry and explain why each market may be an important revenue source for your brand. (list at least 5 different markets)
11. Reference list