Assignment Content
You are trying to gain market share from competitors and have decided to take a more exhaustive look at how you compare side by side in key areas of potential differentiation. Pricing, technology, and distribution all offer opportunities to create value in the mind of the consumer. In this assignment you will identify ways to turn heads of consumers using creative pricing, technology, or distribution strategies.

Note: The learning activity Marketing Foundations: Competitive Market Analysis by Deirdre Breakenridge from LinkedIn Learning will be helpful for you in completing this assignment.

Complete the Competitive Analysis Worksheet.