Name of Company: 

Brief Introduction & Key Issues

Provide a 1 page summary of the company
Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the current reporting.
Identify 3-5 competitors and list how they are competing. 

Analysis: There are two parts to the analysis

External analysis (i.e. PESTLE, Five Forces)
Internal analysis (i.e. VRIO)