Coca-Cola and Human-Centric Marketing 
Read the Walker Smith article and watch the two videos in this week’s materials about Coca-Colas marketing strategies. Then respond to the prompts below:

In what way does Coca-Cola use storytelling in its branding and marketing? 
The video narrator says Coca-Cola strives to associate the brand with a good feeling.” How do they achieve this?
Pick two of Kotlers human qualities or attributes listed in this weeks introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.