CapsimInbox – Strategic Marketing Part 1
Complete the first part of the CapsimInbox discussion prompt by completing the simulation above. This activity puts you in the shoes of a Brand Manager in charge of deciding what direction to take the distribution of your product line. You will need to analyze the market to determine the best path forward for your apparel company. Following your real-world interactions, provide your direction and rationale to the CEO in short written form.
This will be your discussion requirement for week three.