Your book reports should be a five to seven page write up discussing the key principles in
the book. The write up should include:
 A summary of the book.
 Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses with in our program.
 Key leanings and how you might use them in your future career.

Here is a link to the summary of it:

http://www.businesstraining.com.mx/egaii/docs/Mastering%20the%20Complex%20Sale.pdf