As outlined within this weeks topic, there are several benefits as well as challenges associated with the use of Big Data Analytics in the e-Healthcare industry. Pick one of the four concepts below and then identify the benefits and challenges associated with that concept. Do not simply list the benefits and challenges but detail them in a substantive, thorough post as it relates to that concept in the e-healthcare industry.

Data Gathering
Storage and Integration
Data Analysis
Knowledge Discovery and Information Interpretation

 At least one scholarly source should be used in the initial discussion thread.