You recently read an article that highlights the benefits of a 4-day work week. You intend to persuade your companys CEO that this is a viable option for the company. Which one of the following appeals would you focus on in order to convince your CEO that a 4-day work week is beneficial? Choose one of the following appeals and explain why you feel this appeal will best assist you in convincing your companys CEO.

Ethos – character or disposition (credibility)
Logos – logical (reasoning and evidence)
Pathos – emotional