BCO225 Consumer Behavior – MIDTERM TIMED ASSIGNMENT Task brief & rubrics

Task

Individual project, each student will be assigned a different brand by the professor. Students may consider their brand from a global perspective or from their

own country’s perspective.

Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate

section of the paper.

Questions:

• Describe the consumer behavior typology for your brand (how do consumers act/react in front of this brand, perception)

• Describe the segment/ segments your brand is targeting.

• Apply the Consumer buying process to one product of your brand and explain how the brand is influencing them in the process.

Formalities:

• Wordcount: 1.000-1.500 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 11 pts.

• Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

• Upload either MS Word or PDF to avoid Turnitin rejection.