BB6028-P Solutions to Organizational Challenges module 3 Assignment 2: External Environmental ScanAssignment 2: External Environmental Scan
In order to develop effective strategies, it is critical to
understand the marketplace environment. In this assignment you will explore the
relationship between marketplace positioning based on environmental factors.
Throughout this capstone course, you will work on a strategy audit
for a selected organization. InModule 1, you
selected an organization for your course project activities. So far you have
completed a market position analysis for your organization.
In this module you will conduct a comprehensive external
environmental scan of your business unit, including a Five Forces analysis, to
identify the relevant trends that pose opportunities or threats to your
business. These will serve as inputs into a final SWOT analysis that will be
due inModule 4: Assignment 2.
There are many elements that can go into an environmental scan,
and your analysis will depend on the nature of your business unit, product
portfolio, target market, and other factors related to the scope of your
business.
Your environmental scan should include some or all of the
following elements:
Economic factors
and trendsPolitical
factors and trendsRegulatory and
legal factors and trendsSocietal factors
and trendsTechnological
factors and trendsGeographic
factors and trendsPorters Five
Forces that consists of the following aspects:Threat of new
competitionThreat of
substitute products or servicesBargaining
power of customers (buyers)Bargaining
power of suppliersIntensity of
competitive/industry rivalry
Although your analysis will be tailored to your specific business,
be sure to cover the following:
1.
A thorough Five Forces analysis of your industry
2.
The key factors and trends in any other areas affecting your
industry
3.
A preliminary classification of the external factors and trends as
either opportunities or threats which will be the inputs for the final SWOT
analysis
Write a 3-page report in Word format. Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M3_A2.doc.
ByWednesday, September 18,
2013, deliver your assignment to theM3:
Assignment 2 Dropbox.

Assignment Component

Proficiency

Maximum Points

Conduct a Five Forces analysis of your industry.

The Five Forces analysis is complete and clear.

28

Summarize the key factors and trends in any other areas
affecting your industry.

Key factors and trends in other areas affecting the industry are
clearly identified and concisely summarized. How they affect the industry is
briefly explained.

24

Create a preliminary classification of the external factors and
trends as either opportunities or threats (inputs into a SWOT) analysis.

Classification of external factors and trends is clear and
accurate. It specifically identifies and labels the factors and trends as
opportunities or threats.

20

Write using ethical scholarship and proper grammar and
mechanics.

Writing is clear, concise, and in an organized manner;
demonstrates ethical scholarship in accurate representation and attribution
of sources; and displays accurate spelling, grammar, and punctuation.

8

Total:

80

BB6028-P Solutions to Organizational Challenges module 3 Assignment 2: External Environmental ScanAssignment 2: External Environmental ScanIn order to develop effective strategies, it is critical to
understand the marketplace environment. In this assignment you will explore the
relationship between marketplace positioning based on environmental factors.Throughout this capstone course, you will work on a strategy audit
for a selected organization. InModule 1, you
selected an organization for your course project activities. So far you have
completed a market position analysis for your organization.In this module you will conduct a comprehensive external
environmental scan of your business unit, including a Five Forces analysis, to
identify the relevant trends that pose opportunities or threats to your
business. These will serve as inputs into a final SWOT analysis that will be
due inModule 4: Assignment 2.There are many elements that can go into an environmental scan,
and your analysis will depend on the nature of your business unit, product
portfolio, target market, and other factors related to the scope of your
business.Your environmental scan should include some or all of the
following elements:Although your analysis will be tailored to your specific business,
be sure to cover the following:1.
A thorough Five Forces analysis of your industry2.
The key factors and trends in any other areas affecting your
industry3.
A preliminary classification of the external factors and trends as
either opportunities or threats which will be the inputs for the final SWOT
analysisWrite a 3-page report in Word format. Apply APA standards to
citation of sources. Use the following file naming convention:
LastnameFirstInitial_M3_A2.doc.ByWednesday, September 18,
2013, deliver your assignment to theM3:
Assignment 2 Dropbox.Assignment ComponentProficiencyMaximum PointsConduct a Five Forces analysis of your industry.The Five Forces analysis is complete and clear.28Summarize the key factors and trends in any other areas
affecting your industry.Key factors and trends in other areas affecting the industry are
clearly identified and concisely summarized. How they affect the industry is
briefly explained.24Create a preliminary classification of the external factors and
trends as either opportunities or threats (inputs into a SWOT) analysis.Classification of external factors and trends is clear and
accurate. It specifically identifies and labels the factors and trends as
opportunities or threats.20Write using ethical scholarship and proper grammar and
mechanics.Writing is clear, concise, and in an organized manner;
demonstrates ethical scholarship in accurate representation and attribution
of sources; and displays accurate spelling, grammar, and punctuation.8Total:80