After reading chapter 4 and the Roku case, prepare your answers in a .doc or .pdf to the following questions. You will not need to do any additional research other than the case, videos, and website link provided.

Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
Was advertising the best business model?
Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?

https://www.roku.com/

Submissions should be no longer than 3 pages in length.
Double space, 12 point font

No title page or bibliography needed
Format as .doc or .pdf