Your client’s website is well-optimized but still ranks poorly on all of the important keywords. Come up with a great linkbait page for your client.

1. Choose your client:

-A family practice doctor

-A CPA

-A financial planner

-A physical trainer

-A mortgage broker

-A cake decorator

2. Choose the content type you want to create

Content Type

Example

Blog post
https://liveanddare.com/benefits-of-meditation/

Short-form evergreen content

https://www.jimcollins.com/article_topics/articles/BHAG.html

Long-form article

Photo gallery

https://therighthairstyles.com/20-cool-short-hairstyles-and-haircuts-for-boys-and-men/

Information-rich list

https://www.wareable.com/fitness-trackers/the-best-fitness-tracker

Interactive tool

https://www.zoopla.co.uk/house-prices/

Category lander

https://www.hgtv.com/design/rooms/kitchens
Multi-page guide

http://abacus.bates.edu/~ganderso/biology/resources/statistics.html

Visualization of complex data

https://www.cnn.com/election/2018/results

Video

https://moz.com/blog/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday
Research paper

https://www.oracle.com/marketingcloud/resources/marketing-automation.html

3. Explain why you chose the content type and a high level description of the content.