After reading Chapter 5 in your textbook, please provide a brief response to the following assessment questions.
There are different algorithms used to identify frequent itemsets in order to perform association rule mining such as Apriori, FP Growth and Mafia Algorithm. All algorithms have distinct advantage and disadvantages and need to be chosen given a specific data analysis problem.

In your own words, explain the Apriori Algorithm and its approach.
What are the possible advantages and disadvantages of Apriori Algorithm?