“HOW THE IPOD CHANGED THE WORLD OF MUSIC”
By Kirk McElhearn
Presented by: Nathalia Gouveia
OUTLINE
• Brief description of the article
• About the iPod invention
• Comparison between iPod and previous
devices
• Relating back to chapter 3
• References
How the iPod changed
the world of music
• Introduction of the first iPod:
October 23, 2001
• Ideology of a whole new
category of digital music player
• Entire collection of CD player in
your pocket
• iPod’s integration with iTunes
• Makes music listener’s lives
easier
Comparison with
other devices
• iPod holds up to 1000 CD-quality songs
in 5GB
• Downloads a CD-player in less than 10
seconds
• Downloads 1000 songs in less than 10
minutes
• Result: 30 times faster than USB-based
players
• Lighter and smaller than previous
devices
RELATING ARTICLE TO CHAPTER 3
“Innovative new products and consumption patterns”
• Consumption pattern:
change in behavior and
thinking of the consumer
• Companies need to be
innovative and ahead of
competitors
• Bundles of technological
aspects
• Innovation’s target = specific
consumers
• Understand wants and needs
• Apple changes consumer thinking
and habits to embrace their
product – iPod
• Apple is innovative
• iPod is beneficial for its
consumers
• Apple targets specifically music
retailers
• Music retailers
iPod
THANK YOU FOR LISTENING
Presented by: Nathalia Gouveia
REFERENCES
McElhearn, K. (2011, October 23). How the iPod changed the world of
music. Retrieved January 11, 2021, from
https://www.macworld.com/article/1163179/how-the-ipod-changed-theworld-of-music.html