My topic is costco moves to iceland. 
prepare a thorough evaluation of the target country’s (iceland)external environment — i.e., a PESTEL (Political, Economic, Social/Cultural, Technology, Environmental, and Legal) analysis.
Conducting a PESTEL analysis helps a multinational firm gain a holistic understanding of the external environment in a target country. This understanding is essential for formulating a well-informed international business strategy that aligns with the unique conditions and challenges of the new market. By carefully considering these factors, the firm can navigate the complexities of international expansion more effectively and increase its chances of success.