INCORPORATING THE CONSUMER

Explain what it means to be a consumer. Provide two or more examples to support your explanation.
Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions.
Examine how conditioning and culture challenge the development of a marketing strategy.
Analyze how consumers’ needs could change the strategy for a marketing campaign.
To prepare for this Assignment:

Select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market
Download the Week 1 Assignment Template.
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