Conduct research to address the following:
Discuss the difference between legal and ethical issues in marketing.
Share two examples of companies that have made legal or ethical mistakes related to the marketing of their products and the consequences of those mistakes.
Explain why companies should be concerned with law and ethics in marketing.
Create a PowerPoint Presentation to summarize your findings and responses. Your PowerPoint should include:
Title Page (first slide).
A minimum of six “body” slides (not including title or reference slide).
At least two pages for each topic above, 2a, 2b and 2c.
Succinct text and bullet points.
Relevant images, photographs, and/or charts.
A list of references (last slide).
A script in the presenter’s notes section of each slide that includes what you would say when presenting your PowerPoint to the team.
Use at least three credible sources (online library [Proquest, EBSCO, Findlaw]).
not specified


Recent Comments