Company: Amazon
SWOT Analysis
[WLOs: 2, 3, 4, 5] [CLOs: 2, 5]
Prior to beginning work on this assignment,
Read Chapters 4 and 5 from the text, Strategic Management for Organizations.
Read Let’s Get Personal: Using SWOT and FAB as the Foundation to Develop Students’ Personal Brands by Dingus, et al.

Review your research on the company you selected for the Environmental Trend Analysis discussion forum.

Review How to Perform a SWOT Analysis.

Describe the company’s history, products, and major competitors.

Assess the financial performance and condition of the organization.

Next, download the SWOT Analysis Template. Using the template,
Conduct a SWOT analysis. Detail the strengths, weaknesses, opportunities, and threats that may affect the organization. Review the SWOT Analysispage for more information.

Copy and paste the completed table from the template into your SWOT analysis paper.
You must use at least three scholarly and/or credible sources in addition to the course text.

Please get in touch with your instructor if you have questions about whether a specific source is appropriate for this assignment. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
You must document any information used from sources in APA: Citing Within Your Paper as outlined in the University of Arizona Global Campus Writing Center.

You must include a separate references page formatted according to APA: Formatting your references list style as outlined in the University of Arizona Global Campus Writing Center.
In your paper,
Describe the specific areas that indicate a need for change.
Determine what changed objectives or newly implemented interventions are required to improve the company’s position within its market.

Assess the trending performance of the company and provide recommendations for improvement.

NOTE: Incorporate the feedback you receive from your instructor and save your work. It will be part of your Strategic Plan Final Project for this course.
The SWOT Analysis Paper

must be six double-spaced pages in length (not including title and references pages) and formatted according to APA Style as outlined in the Writing Center’s APA Formatting for Microsoft Wordresource.

must include a separate title page with the following in title case:
title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice. Review the Academic Voice resource for additional guidance.
must include an introduction and conclusion paragraph. 

Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions and Writing a Thesis Statement, refer to the Writing Center resources.
must use at least three scholarly and/or credible sources in addition to the course text.

The Scholarly, Peer-Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, review the Quick and Easy Library Research tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
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