INSTRUCTIONS The outline below asks you a series of questions that will help you write your communication proposal due in Week 8. Answering these questions thoroughly will give you an outline to use to write your proposal. Step 1 Select a topic for your informative or persuasive strategic communications plan from the options below: Internal Promotion!! Step 2 All options above must include the following in your plan, as detailed in the Outline Template [DOCX]: Challenge or Opportunity (Focus): What is your challenge or opportunity? Why does your business/idea need to exist? What problem does it solve for your job, customers, or audience? Why is this professionally important or relevant to you? Goal (Focus): What goals or outcomes do you want to achieve with this communication? Explain why the goal is clear, concise, and actionable. Audience Analysis: Who is your target audience? What demographic characteristics will the audience/customer comprise? What is your relationship to the audience/customer? What background knowledge and expertise does the audience/customer have? What does the audience/customer know, feel about, and expect concerning this communication? What preconceptions or biases do you possess that might prevent you from building rapport with your audience/customer? Who are your competitors and who will your audience/customer also consider? What information is available about your audience/customer? What research or sources will you use to obtain information about the audience/customer? What conclusions have you been able to draw about the audience/customer? What tone will you use to convey your message? Is the setting casual or formal? Is the communication personal or impersonal? Key Message: What is the primary message you must convey to your audience? Is the message compelling and memorable? Why? Is the message clear and concise? Why? Is the message aligned with your audience’s goals and needs? How? Style and Channel Selection: What communication style will you employ tell (inform), sell (persuade), consult (gather information or learn from your audience), or join (collaborate with members of the audience) and why? What channels will you use to deliver your message, and why will they be the most effective? What purpose is served by each style and channel you have selected? Supporting Points and Sources: What three or four points, reasons, or justifications support your message? What stories, data, and visuals will you use to make your points? What research or sources will you use to obtain facts and data about your message? What five sources will you use to back up your ideas? Action Request: What actions are taken as part of the solution? What positive outcomes are the result of the action? Is the action request you are making to your audience clear, concise, and easily actionable? Why? Template for Outline: Assignment 1 Name: Date: 1. 2. 3. 4. 5. 6. 7. Description: a. What is your challenge or opportunity? b. Why is this professionally important to you? Goal: a. What goals or outcomes do you want to achieve with this communication? i. Is the communication goal clear, concise, and actionable? Audience: a. Who is your target audience? i. What are the professional positions of the audience members? ii. What demographic characteristics will the audience comprise? iii. What is your relationship to the audience? iv. What background knowledge and expertise does the audience have? v. What does the audience know, feel about, and expect concerning this communication? vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience? b. What information is available about your audience? i. What research or sources will you use to obtain information about the audience? ii. What conclusions have you been able to draw about the audience? c. What tone will you use to convey your message? i. Is the setting casual or formal? ii. Is the communication personal or impersonal? Key Message: a. What is the primary message you must convey to your audience? i. Is the message compelling and memorable? ii. Is the message clear and concise? iii. Is the message aligned with your audience’s goals and needs? Supporting Points: a. What three or four points, reasons, or justifications support your message? i. What research or sources will you use to obtain facts and data about your message? Channel Selection: a. What communication style will you employ (tell/sell or consult/join) and why? b. What channels will you use to deliver your message, and why will they be the most effective? c. What purpose is served by each style and channel you have selected? Action Request: a. What is your action request? b. Is the action request you are making to your audience clear, concise, and easily actionable? COM510 Week 2 Explore Graded Activity Template Use the prompts below to submit your proposal topic and audience analysis to your instructor for review. Save your document with your last name_first initial_Week2_COM510 (example: Smith_J_Week2_COM510). My topic is: My topic is internal promotions in the workplace. This concept contemplates promoting members of a particular organization so long as they qualify for that job rather than opting for people from the external market. This approach ensures that whenever a vacancy arises in the organization, employees in the current workforce submit their names for consideration as candidates suitable for holding that particular position. It is important because The topic’s importance is that it discusses an aspect of human resources that most organizations tend to overlook. It lays bare the external and internal dynamics in the market as employers strive to fill different positions in their ranks. The employment market is never static as people opt out of their current employment positions to pursue further education or even seek greener pastures elsewhere. Turnovers are common occurrences in any workplace, and while they happen for different reasons, the expected outcome is that the employer must devise mechanisms to address such situations. Therefore, probing the topic helps employers appreciate internal promotions’ significance in filling different roles and guaranteeing business continuity amid transitions at different levels. It serves as a trigger for the organization to invest in elaborate mechanisms designed to facilitate a competent rollout of internal promotions. It solves the following problem(s) Beyond merely identifying a concept and interpreting its significance, one must establish the practicality of embracing the recognized approach. Internal promotion is a viable aspect in practical employment scenarios because it solves challenges that an organization faces during transitions. The loss of a single employee creates a rather tough situation for any organization because it must find another individual to take the mantle and perform similar duties. The challenge with hiring people outside the company is that they take a lot of time to fit into the organizational culture. Similarly, they take a significant amount of time settling into their new responsibilities, understanding the scope of their job, and its significance in the broader © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 1 of 2 COM510 organizational setup. Therefore, investing in internal promotions helps the organization avoid significant delays in operations by having people who can step up and fill in such vacancies. Its benefit(s) is (are) The practice of internal promotion has immense benefits for any organization that implements it. First, the approach benefits the organization through its time-saving effect and cost-friendliness. Replacing a qualified person, especially one who has discharged that role for a significant period, is no easy task. The typical approach of hiring employees from outside the company requires extensive planning and advertising to help the organization cast its net as wide as possible. The hiring process usually takes a lot of time as the organization vets the candidates to get the best fit. The organization must allocate extensive resources to have people tasked with receiving applications, verifying that the candidates meet the set criteria, and interviewing them. On the contrary, internal promotion helps the entity save time because it understands the employees well. It does not have to conduct extensive background checks because it already undertook such processes at first instance. Therefore, the internal promotion shall save the organization time and money. Internal promotion reduces the risks that hiring processes create for an organization. External hiring bears the likelihood that the chosen candidate may not be the best fit for the job or be misaligned with the organization’s values. Therefore, the internal promotion allows the organization to pick an individual from candidates whose work ethic and personal values it understands. This aspect is more crucial in a high-ranking managerial position where a mismatch could lower productivity. Internal promotion also motivates employees by providing them with a clear path for career progression. Consequently, employees are more productive and take a keener interest in learning different facets of organizational operation. My audience is The presentation shall be delivered to the CEO, the board, and top executives in the company. It is vital to ensure that such presentations are made to people who can implement the recommendations and reshape organizational policy. The identified stakeholders play a critical role in the entity’s human resource approach. The top leadership creates the vision that guides the organization hence the need to convince them about the massive potential that internal promotion bears for the company’s future. © 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. Page 2 of 2 Purchase answer to see full attachment Tags: Internal promotion employment market Challenge or Opportunity challenge or opportunity User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.