compile several representative forms of public relations writing. All of the documents should be geared toward a specific organization (the NFL). Here are the items you’ll need to complete the assignment: Position Statement Identify one item of public or organizational interest and write a position statement on it. It should be one page single-spaced (with two spaces in between paragraphs) and should include the following: Part 1 — Issue Background (Issue Topic, Significance, History, Current Status, Projection) Part 2 — Position (Opinion, Supporting Arguments, Opposing Arguments) Part 3 — Conclusion (Recommendations, Citations). See p. 276-283 for help and for a visual example. You should include a minimum of two research items.  Media Advisory Should be one page long. The advisory should relate to a specific event and should provide information about one-on-one interview opportunities. Pitch Letter Write a one-page pitch letter directed to a specific editor or producer of the local media. You’ll need to actually research this. The pitch should offer a client or spokesperson from your organization for an interview. The pitch should show a clear link to the media’s audience, be creative or novel, provide a benefit to the editor or producer, provide specific details for covering the event, indicates a specific follow-up time, and include a visual (if relevant).  News Fact Sheet Write a one-page news fact sheet on your organization. Sample PSA Script create a 30- second (75 words) and a 60-second (150 words) audio PSA script on the same topic. Make sure to include a title, time length, and the script should also include at least one sound effect.   6 attachments Slide 1 of 6 attachment_1 attachment_1 attachment_2 attachment_2 attachment_3 attachment_3 attachment_4 attachment_4 attachment_5 attachment_5 attachment_6 attachment_6 Portfolio Assignment Description Portfolio Assignment (200 Points) For the culminating assignment in the class, you will compile several representative forms of public relations writing and put them onto your online portfolio. All of the documents should be geared toward a specific organization. (I am doing this on the NFL. Therefore all the items that are created should be for and about the NFL. It’s meant to be as though I work for them) Here are the items you’ll need to complete the assignment ? ? ? ? ? Position Statement o Identify one item of public or organizational interest and write a position statement on it. It should be one page single-spaced (with two spaces in between paragraphs) and should include the following: Part 1 — Issue Background (Issue Topic, Significance, History, Current Status, Projection) Part 2 — Position (Opinion, Supporting Arguments, Opposing Arguments) Part 3 — Conclusion (Recommendations, Citations). See p. 276-283 for help and for a visual example. You should include a minimum of two research items. Media Advisory o Should be one page long following the format on page 178-181. The advisory should relate to a specific event and should provide information about one-on-one interview opportunities. Pitch Letter o Write a one-page pitch letter directed to a specific editor or producer of the local media. You’ll need to actually research this. The pitch should offer a client or spokesperson from your organization for an interview. There are also tips on p. 179. The pitch should show a clear link to the media’s audience, be creative or novel, provide a benefit to the editor or producer, provide specific details for covering the event, indicates a specific follow-up time, and include a visual (if relevant). o . News Fact Sheet o Write a one-page news fact sheet on your organization using the tips on pp. 173-175 and the example on p. 176. Sample PSA Script o Following the guidelines in Chapter 18 create a 30- second (75 words) and a 60-second (150 words) audio PSA script on the same topic. Make sure to include a title, time length, and the script should also include at least one sound effect. For additional information on creating a portfolio, here are some good links: ? https://prsahouston.org/blog/id/37 ? https://www.creativecircle.com/blog/five-social-media-portfolio-tips/ A final note — branding is a huge part of public relations writing and ensuring that an organization has a consistent ‘look’ and message. Make sure that all of your documents are ‘branded’ meaning that they have a similar logo and set up for each document. When you finish, ask yourself: ‘If someone looked at this document, would they know with just a glance which organization put it out?’ If all of your documents are different, or lack a visual aesthetic, then the answer would be no. Put a bit of effort into making sure your documents have a consistent look. Grading will be based on: ? Adhering to the above specifications for each writing sample ? Must be error-free. Look at with ‘fresh’ eyes and get others to read them! ? ? ? Must look professional Have a consistent branding aesthetic All of the required items are uploaded to your online portfolio Purchase answer to see full attachment User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.