WRITE: Asking for Information from a Colleague Practice makes perfect. Here’s another change to write an effective email. Audience: David Cheng, Purchasing Coordinator Skills you will practice: Composing a clear and concise message for someone in operations Knowledge you will gain: What it takes to put together and deliver a complete message; addressing what’s important to your audience. Instructions: Compose an email to David Cheng. You recently read that there is a potential replacement for AX5, called UB40. AX5 is a material that is in high demand. The demand is so high that it is affecting your company’s ability to fulfill customer orders on time. You’d like to find out what’s involved in obtaining UB40 and if there are any cost and production limitations in terms of the company using it. Email David asking for his input on using UB40. Create details as necessary to make a complete message. Format: Online text, 1 page-limit Assignment Value: 10 points Criteria for Success: Writer addresses David’s questions. Ideas are organized logically into an introduction, body, and conclusion. Paragraphs start with reader-centered topic sentences, followed by relevant supporting details. Sufficient details are provided for a complete thought. Message concludes clearly and succinctly with a call-to-action. Tone recognizes the reader at an appropriate level. Audience: Marketing Manager Skills you will practice: Understanding the reader’s question(s), organizing ideas to answer the question, writing complete paragraphs Knowledge you will gain: What is involved in the planning and analysis of writing Background: The marketing department has an annual budget of $500,000, which is 10% of the company’s overall budget. The Marketing Manager needs to decide whether or not to request more funding and wants to know how the current budget compares to marketing budgets in other industries. Instructions: Write a paragraph that describes enough data in the graph to help answer the reader’s question. Figure 1: Marketing Budgets By Industry Marketing accounts for what percentage of your overall budget? Consumer Packaged Goods 24% Consumer Services 15% Tech Software/Biotech 15% 13% 13% Communications/Media Mining/Construction Service Consulting Education 12% 11% Healthcare/Pharmaceuticals 10% Retail Wholesale 10% 8% Banking/Finance/Insurance Transportation Manufacturing 8% 8% Energy 4% Source: The CMO Survey and Deloitte Digital Format: Online text, 1 paragraph (minimum) Assignment Value: 10 points Criteria for Success: The paragraph starts with a topic sentence that answers the reader’s question, followed by relevant supporting details, as provided in the graph. Enough detail is provided to convey a complete thought. The tone recognizes the reader at a respectful and professional level. The text is free of Activate Windows errors. Celext is free of sentence-level e Windows. Purchase answer to see full attachment Tags: customer service marketing budget annual budget User generated content is uploaded by users for the purposes of learning and should be used following our company’shonor code & terms of service.