Assignment Details
This assignment has 4 parts:
Your company has just been hired to create an ad
campaign for an online university’s bachelor’s degree
program and you have been asked to head up the
team that will be responsible for this new
assignment.
1. Who will be your target audience and where will
you advertise?
2. What will your message be? Will it differ based
on geographic location?
3. How will you approach public relations?
4. Will you use the Internet, social networking
sites, and mobile ads? Explain.

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