Read the article

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Respond to the following
o Describe the target market segmentation for Cotopaxi, broken down by
(1) geographic, (2) demographic, (3) behavioral, and (4) psychographic
descriptions
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What factors are most likely to make consumers brand loyal to Cotopaxi?
What are the managerial implications from this case that could be
applied to other similar businesses?
Your paper should follow the structure as outlined below:
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Case Background – Describe the case facts and background. This should include
information about the organization; however, do not simply duplicate what is in the
case itself. As things change quickly in business, you may wish to check the current
status of the organization and briefly discuss the most current information
Key Issues – What is the key marketing issue in the case? Explain how this case
relates to what we are covering in the course
Answer Questions – For these short case study assignments, give detailed responses
citing research to support your thoughts. Fully explain your responses in detail
Conclusion – Briefly restate the case, issues, and your responses
References – Use proper APA formatting for in-text and reference list citations
Appendix – Include additional tables, charts, graphs, etc. if needed to explain your
recommendations

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