Deliverable Length:

5 pages minimum

OBJECTIVES

There are many types of business suited for doing business online. Those types of businesses give customers the convenience of instantly purchasing what they are looking for without having to head out to a store. Another good thing about online businesses is that they require much less risk than investing dollars in a brick-and-mortar store or office. With some basic website and communication skills along with a little maintenance know-how, almost anyone can launch a business online and get it up and running in only days.

Online Business Idea

For this project you are going to write a five (5) page proposal for a new online business.

· Describe the online business

· Discuss the problem your business is trying to solve

· Identify your target market and the customer profile

· Compare your idea to the competitors

· Examine what makes your internet solution different than your competitor

· Explain to your potential investors the effectiveness of this online idea.

Submit your Five (5) page proposal in APA format with at least 3 references. Please note that title page and reference page do not count as part of the five (5) page total.

Here is a guide to help you jumpstart the project

· 1 Title page (remember the running heading should be abbreviated and all caps) – This proposal does not require an abstract.

· 3 paragraphs describing the online business

· 2 paragraphs discussing the problem your business is trying to solve

· 3 paragraphs identifying your target market and the customer profile

· 2 paragraphs comparing your idea to the competitors

· 2 paragraphs examining what makes your online solution different than your competitor

· 2 paragraphs concluding your presentation convincing your investors the effectiveness of this online idea.

· Reference page

Please submit your assignment.

Grading Rubric: Maximum 150 Points

Grading Criteria

Points

Deliverable requirementsaddressed; understanding of material and presenter’s message and intent are clear

60 points

Followed assignment guidelines and criteria

30 pts

Yes/Complete

Mostly

Not at all

Overall quality

30 pts

Excellent

Satisfactory

Needs Improvement

Scholarly research that supports the writer’s position is properly acknowledged and cited, and direct quotations do not exceed 10% of the word count of the body of the assignment deliverable

30 points

Title page, table of contents, tables, exhibits, appendices or reference page included

15 pts

Yes

Partially

Not at all

Content is original with less than 35% match

15 pts

Yes

36–50%

51% or over

Critical thinking:Position is well-justified; logical flow; examples

20 points

Position is justified with examples

10 pts

Excellent

Satisfactory

Needs Improvement

Presentation flows logically

10 pts

Excellent

Satisfactory

Needs Improvement

Structure:Includes introduction and conclusion, proper paragraph formatting, and reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable

10 points

Includes introduction and conclusion

2.5 pts

Excellent

Satisfactory

Needs Improvement

Paragraphs are formatted properly

2.5 pts

Excellent

Satisfactory

Needs Improvement

Reads as polished academic paper or presentation

5 pts

Excellent

Satisfactory

Needs Improvement

Mechanical:No spelling, grammatical, or punctuation errors

20 points

Spelling and grammar are accurate

10 pts

Yes

Partially

Not at all

Punctuation is accurate

10 pts

Yes

Partially

Not at all

APA:Deliverable is cited properly according to the APA Publication Manual

10 points

References are cited in accordance with APA formatting

5 pts

Yes

Partially

Not at all

Reference slide is included

5 pts

Yes