Required Readings
Peter & Donnelly
Chapter 11:  Pricing Strategy 
Blog:
How to Price Your Product: 5 Common Strategies
https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pricing-5-common-strategies
Blog:
How to Choose a Pricing Strategy for Your Business
https://quickbooks.intuit.com/r/pricing-strategy/6-different-pricing-strategies-which-is-right-for-your-business/