Element1: 1500 Word Individual Written Report Students will be required to present:
1500 Words only needed!
Individual Written Report 
The students are required to take the role of a fashion communication creative professional to work on an industry-based case.
FASHION BRAND COMMUNICATION
STORY TELLING AND AW21 campaign proposal
It has been argued that marketing is increasingly less about the products and services we produce and sell, and more about the stories we tell. Critically assess this statement, in the proposal for the advertising campaign for the selected brand of AW21.
Students can choose from:
¢ — STELLA MC CARTNEY AW21