Understand value chain activities, or  Understand the basics of the 5 generic competitive strategies 

 
Complete a case analysis of any case of your choice.  Refer to the file on “Conducting a Case Study” and the Case Study Rubric.  It is imperative to follow the criteria listed in the Case Study Rubric, “Conducting a Case Study” Guidelines, and the 6th edition of the APA Manual.  This assignment should be 5-7 pages excluding the title and reference pages.
Be sure to follow the Case Study Rubric and follow APA guidelines.