With the arrival of reliable, fast, networked digital information, businesses can track the location and status of all kinds of objects, such as cars and bicycles. This is introducing a new business model different from individual ownership”now, using a car can become a subscription service. What options are there for subscribing to a car instead of owning one? How about for a bicycle? Are there other businesses you can identify that would be able to take advantage of digital information and become subscription services instead of vendors of a physical product?