Sponsorship is a mature marketing tool and should be taken more seriously by brands, agencies and rights holders.

Sponsorship is difficult to manage because a successful sponsorship is dependent upon the performance of the ˜actors on the pitch, court or venue and the outcome of the result.

The live experience will always be the main focus for sports fans which limits the potential to maximize the impact for sponsors.

Write  paragraph about each statement in one full page. Include and article for each one and your opinion.