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BM410: Distinguish two key roles of CRM? What are four (4) things a sales manager should look for when choosing a CRM vendor and why?

BM410: Distinguish two key roles of CRM? What are four (4) things a sales manager should look for when choosing a CRM vendor and why?

Distinguish two key roles of CRM? What are four (4) things a sales manager should look for when choosing a CRM vendor and why?
(264 words with 1 reference)

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