Application of HOFSTEDE’S CULTURAL DIFFERENCES by comparing 2 ads or news coverage in two different cultures

POWER DISTANCE

LONG TERM/ SHORT TERM ORIENTATION

UNCERTAINTY AVOIDANCE

MASCULINITY/ FEMININITY

INDIVIDUALISM/ COLLECTIVISM

please pick 2 countries, you can use HOFSTEDE’S charts ( see country comparison)

check the country table and apply ANY TOPIC to the 5 dimensions. You can choose your own examples from the media