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Wk 5 Team – Competitive Environment and Entry Strategy

Wk 5 Team – Competitive Environment and Entry Strategy

Create 2- 3 slides Microsoft® PowerPoint® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed. Discuss the various types of criteria that might be employed to determine global market segments.Explain the cultural and political issues that your company (Apple) must address before entering your new market (Australia). Evaluate the pros and cons of standardization.Cite at least three outside references in addition to your textbook.Format presentation consistent with APA guidelines.

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