Format of the Digital Marketing Action Plan (2) “ Written Document total 13 pages 13 base on the attached proposal with 10 references

Executive Summary (three pages, summarizing all key points from the   presentation, such as problem / opportunity statement, value proposition,   revenue model, objectives, strategies, tactics, evaluation metrics)
Keyword / trend report

TOWS

4. SEO Plan and SEO tables

5. PPC Plan

6. Social Media Content Calendar

7. Other Promotional Tactics (e.g. screenshot of social media or e-mail marketing campaigns)

Website Map

Website Wireframe

Website Visual Layout

Action plan (outline of a sequence of activities/ steps to be done before   the launch – in a table form or as a Gantt chart)