TOPIC

Consider the last time you attempted to persuade someone to change their mind. What types of techniques did you use? Were those techniques successful? Why or why not? How might those techniques be used in Marketing Communications?

Reading material (Read this before start writing the discussion)

Persuasive Advertising Techniques https://marketingwit.com/persuasive-advertising-techniques

The Most Common Advertising Techniques https://smallbusiness.chron.com/5-common-advertising-techniques-15273.html

Assignment Submission Requirements

1. Follows specific guidelines for each assignment with regards to content and length

2. Prompt submission per due date and time

3. Typewritten in size 12 font and professional style

4. Double-spaced

5. Professional in appearance

6. Title page which includes course number and name, student name, date of term

7. Follows the provided rubric

All written assignment submissions will be assessed according to APA guidelines (see

APA manual). These include, but are not limited to:

• Refrain from using first person pronouns, clichés, and colloquies.

• All research and statements should be cited appropriately.

• Opinions are only permitted in the recommendations section.

• Proper grammar, punctuation, word use, and sentence structure are essential.

• Maintain a professional tone.