Customer Analysis 

Current Customers (average incomes, race, )
Potential New Customers 
Competitors Customers

Market Segments 

Consumer Groups (Elderly, Middle Age, Babies?) 
1: Average client age: 45-65 ()
60-year-old audience
Elderly Audience

Whats good? Whats bad?
What is this segment?
Why this segment?

these two parts of the research are regard to company NurseRegistry 
one page for each part(single space)
 https://www.nurseregistry.com