“I am always getting mailers in the mail regarding their latest sales as well as digital coupons for discounts on all items not available to those who do not have a discount card. It is a nice gesture, but it can become annoying especially when you get tons of digital coupons every day.”
How might a marketer better differentiate their digital coupons (and the like) such that prospective customers do not disregard or overlook them as spam-type communications?
Please answer the question above in 175 words or less if possible.