Activity 6
In 2010, Pepsi spent much time and money on its “Pepsi Refresh” project, which donated funding to several worthy causes. But recently, the program was abandoned. Why do you think that happened? What could Pepsi have done differently? What impact on other similar programs do you see as a result of the Pepsi experience? http://www.mediapost.com/publications/article/186127/why-pepsi-canned-the-refresh-project.html#axzz2gVRWnJUF