Creating a marketing plan.
Please read file for further instructions. 350 words total (MAKE SURE TO COVER EACH BULLET POINT IN THE ASSIGNMENT ATTACHMENT BELOW). 
The business is a black Santa Christmas photo studio. Please read the week 4 live plan portfolio attachment to get a better idea.
references:
Thompson: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
22ND EDITION, © 2020
By Arthur Thompson